Friday, March 07, 2008

A Knot story and the state of the business...


It is always fun to find out how much someone likes/respects your work; sometimes, some of these stories really take you by surprise...

Two years ago I was at one of my first bridal shows when, I apparently made a lasting impression on an unsespecting future bride; because here I was, face to face, -two years later- at a coffee shop talking about me photographing her wedding!
Two years after giving her my card...
And she still had it!
And to add a little sugar to the story:
Two years ago she worked at The Knot... and guess what?
She still works there!
I am honored and humbled.

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Later on I met with a second bride to be and at the meeting I actually got to recommend to her my favorite caterers, event spaces, cake makers etc...
I am slowly turning into an event planner! ;)
However I got stumped when she asked to recommend a place where the party can go till 5 or 6 in the morning (she's marrying a European...).
New York is an amazing place and for the first time I have to ask myself this question:
Is this even possible in NYC?????
Good question no?

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Now to the state of the business as you tube sees it:




Has something like this ever happened to any of you? Is this the state of the business in general? Is there something we can do to fix this?
Leave some comments!
(Maybe when you come to us photographers you should say you need us to photograph an event... a small one! -joking ;)


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Here is a response posted on the Digital Wedding Forum on an explanation of why we (professional photographers) charge what we charge:


Why are Professional Photographers so expensive?

(This article has been very well received by the photography community, and is now referred to by many Photography websites across the country)

In this digital age where everyone has digital cameras, scanners and home "photo printers", when people upload their photos to a local drug store website and pick them up a few hours later, we hear this all the time - How in the world do Professional Photographers charge $55 for an 8x10 when they cost just $1.50 at the drug store?

Here's why.

Simply put, you're not just paying for the actual photograph, you're paying for time and expertise. First, let's look at the actual time involved. If you don't read this entire page, at least read this first part.

For a two hour portrait session:

- one hour of travel to and from the session
- two hours of shooting
- 30 minutes of setup, preparation, talking to the client etc.
- 30 minutes to load the photos onto a computer (2 - 4 Gb of data)
- 30 minutes to back up the files on an external drive
- 3 - 4 hours of Photoshop time including cropping, contrast, color, sharpening, saving a copy for print and a copy for the internet and backing up the edited photographs
- 2 - 3 hours to talk to the client, answer questions, receive their order and payment, order their prints, receive and verify prints, package prints, schedule shipment and drop package off at Fed Ex.
- For local customers, we also print a set of all of their photos, and meet them at our studio to review the photos and place their order. Meeting and travel time averages 2 hours.

You can see how one two hour session easily turns into more than ten hours of work from start to finish. So when you see a Photographer charging a $200 session fee for a two hour photo shoot, you are not paying them $100 / hour.

For an eight hour wedding:

- I won't bore you with the details, but an eight hour wedding typically amounts to at least two to three full 40 hour work weeks worth of time. Again, if they are charging you $4,000 for an eight hour wedding, you are not paying them $500 / hour.

Now for the expertise.

Shooting professional photography is a skill, acquired through years of experience. Even though a quality camera now costs under $2,000 taking professional portraits involves much more than a nice camera.

Most Professional Photographers take years to go from buying their first decent camera to making money with their photography. In addition to learning how to use the camera itself, there is a mountain of other equipment involved, as well as numerous software programs used to edit and print photographs, run a website etc.

And let's not forget that you actually have to have people skills, be able to communicate, make people comfortable in front of the camera - and posing people to make them look their best in a photograph is a skill all by itself.

Think of it this way - the next time you pay $X to get your hair done, a pair of scissors only costs $1.50. But you gladly pay a lot more to hire a Professional.

What about the cheap studios at the mall?

Please don't compare us to the chain store studios. But if you must, consider all of the time and work that we put into our photographs, compared to what they do. Good luck getting a two hour photo shoot at a chain store. Not to mention they won't come to the beach! And of course, look at our work compared to theirs. You get what you pay for.

The truth is, most of the mall and chain store studios lose money. In fact, in 2007 Wal-Mart closed 500 of their portrait studios because of the financial drain they were putting on the company. What the chain stores bet on is that you'll come in for some quick and cheap photos, and while you're there, you'll also spend $200 on other things. They don't have to make money, they are just there to get you in the door.

Conclusion

We hope that those who have taken the time to read this page will have a better understanding of why professional photographs cost so much more than the ones that you get from your local drug store.
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A bit more humor:
Check out these Photoshop disasters!

A shout out to Mel Barlow again for inviting me to shoot the above wedding with her (check out her new blog!). I will post some more pics in the next few days.

4 comments:

allan z. said...

nice post bro! nice images!

F.E. Castleberry said...

Bro, great post! Bravo.

Anonymous said...

Actually, the scissors used to cut hair can cost upwards of $600 a pair. And, good stylists are getting 95-250 a haircut. So, the analogy doesn't fit. However, expertise is expertise, and worth the price of hiring a professional. Though, the best explanation is that time is on the front end, the middle and the end of a shoot. It isn't point, shoot, and print.

What is also a concern is that so many folks take their ordered prints, scan them to digital files and reprint at will. I think professionals should charge three times for enlargements that they cannot prevent from being scanned and duplicated.

Digital poses this concern greatly in the commercial area. Pretty soon folks will be popping prints out of frames and making their own copies. Laziness is most likely the only protection against this kind of theft. Photography is kin to music piracy these days. What's on your iPod.

Anonymous said...

It takes you an hour to load 2-4 gigs of photos to your computer and to back up that data to an external hard drive? You either need desperately to upgrade your equipment or just quit exaggerating when you don't need to.